Kowabunga Box Office, Dude!

The Simpsons Movie really cleaned up at the box office this weekend. Not only was it the #1 movie, it exceeded - almost doubled expectations by raking in $71.9 million. This is an estimated total reported by http://www.boxofficemojo.com/. In an article penned by Brandon Gray, the website reports The Simpsons Movie snared the biggest debut ever for a television adaptation, eclipsing Mission: Impossible II, and it more than doubled the previous top opening for a television cartoon adaptation, The SpongeBob SquarePants Movie, and will soon surpass The Rugrats Movie as that category's highest grosser. The Simpsons's start also ranks third among animation overall and fifth for the month of July.

With all the media hype surrounding this movie release, I am surprised that the producers are surprised with this total! With everything from viral media (http://www.simpsonizeme.com/) to real life Quickie Marts to even a Simpson's cake challenge on the Food Network, they really covered all bases of media. If you did not see some form of Simpsons advertisement, you had to have had your head in the sand last week! The advertisements really covered the globe, much like the Simpson Family's trip from Springfield to Hollywood.

No doubt, you will see some of your favorite residents of Springfield running around, trick or treating and otherwise carrying out mischief this Halloween, so for Simpsons Halloween Masks, visit www.anniescostumes.com/simpson.htm