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Thursday, January 19, 2012

New Blogs for Our Newly Designed Websites

We have had some major changes and our network of domains are now in the hands of a new company: The Internet Fairy, Inc. Don't worry, it is still a family owned company and we plan on bringing you the coolest Halloween stuff, costumes, and costume accessories. We are planning on using the Extreme Halloween Blog for Halloween related posts and we have set up three new posts to highlight each of our sites:

AnniesCostumes.blogspot.com is the blog for AnniesCostumes.com and will feature costumes for all occassions, costume accessories and costume related news and movies, etc.

StageAndTheaterMakeup.blogspot.com is the blog for StageandTheaterMakeup.com and will feature makeup tips, makeup ideas, makeup in TV, movies and Broadway as well as features on the makeup we sell, coupons, specials and the like. There is currently a feature on there highlighting the Face Off television show that has professional makeup artists competing against each other.

BuySantaSuits.blogspot.com is our SantaSuits.com blog for all things Christmas, Santa and holiday related. We will feature specials and sales as well as great info on holiday happenings, holiday recipes and anything else that is fun around the holidays.

SOPA Protests Were Scary for Politicians Who Back Them!

I received this email from FightForTheFuture.org and figured I share it as a good way to end the blackout on my blog. Not that I post to it everyday anyhow, but it's just the principle.

"Today was nuts, right?

Google launched a petition. Wikipedia voted to shut itself off. Senators' websites went down just from the sheer surge of voters trying to write them. NYC and SF geeks had protests that packed city blocks.

You made history today: nothing like this has ever happened before. Tech companies and users teamed up. Tens of millions of people who make the internet what it is joined together to defend their freedoms. The free network defended itself. Whatever you call it, the bottom line is clear: from today forward, it will be much harder to mess up the internet.

The really crazy part? We might even win.

P.S. Show this video to as many people as you can. It works! http://fightforthefuture.org/pipa/

Approaching Monday's crucial Senate vote there are now 35 Senators publicly opposing PIPA. Last week there were 5. And it just takes just 41 solid "no" votes to permanently stall PIPA (and SOPA) in the Senate. What seemed like miles away a few weeks ago is now within reach.

But don't trust predictions. The forces behind SOPA & PIPA (mostly movie companies) can make small changes to these bills until they know they have the votes to pass. Members of Congress know SOPA & PIPA are unpopular, but they don't understand why--so they're easily duped by superficial changes. The Senate returns next week, and the next few days are critical. Here are two things to think about:

1. Plan on calling your Senator every day next week. Pick up the phone each morning and call your Senators' offices, until they vote "no" on cloture. If your site participated today, consider running a "Call the Senate" link all next week.

2. Tomorrow, drop in at your Senators' district offices. We don't have a cool map widget to show you the offices nearest you (we're too exhausted! any takers?). So do it the old fashioned way: use Google, or the phonebook to find the address, and just walk in, say you oppose PIPA, and urge the Senator to vote "no" on cloture. These drop-in visits make our spectacular online protests more tangible and credible.

That's it for now. Be proud and stay on it!"

You can also see my article for South Florida Internet Marketing Association on the SOPA Protest: SFIMA Blog

Wednesday, November 16, 2011

Thanksgiving Costumes at AnniesCostumes.com

Thankgiving Day Costumes
Costumes are not just for Halloween! Check out what AnniesCostumes.com has in store for Thanksgiving! Give Thanks in Costume! Dress up as pilgrims and Native American Indians for Thanksgiving Day dinner! What a fun way to celebrate the holiday and get some fun and unique family pictures!

Christmas Costumes
Not that we ever want to jump over Thanksgiving, but we know that our professional Santas need to plan ahead and make sure that they have just the right outfit and Santa Claus costume accessories all picked out and ready to go right after Thanksgiving. So here are some of the great Christmas costumes available at SantaSuits.com as well as over 30 different Santa Suits!

Tuesday, November 01, 2011

Top Halloween Costume Searches Not Always The Most Popular Costumes Purchased

I have been pondering about top costume searches vs. top costume sales since there are so many articles floating around the last couple weeks touting the "most popular Halloween costumes", but since I have an insider look at the industry, I see a different view of it. Not just this year, but every year, there is always a popular costume idea that is searched for excessively because it is not available commercially. Sometimes the popular idea is a celebrity, and when a celebrity doesn't have a signature outfit or signature look, it is hard to get a Halloween costume for that person. This is the case with Charlie Sheen, Justin Bieber, Nicki Minaj, Katie Perry and many of the other "popular Halloween costume searches". If you don't resemble the celebrity in some way, it is really hard to portray them since they don't always wear the same thing. These celebrity search terms for Halloween become inflated when people a continuously looking for them on the search engines, whereas other popular costumes that are commercially available are found instantly and do not prompt additional searches in the search engines. The same goes for costumes that are commercially available but ran in short supply towards the end of October, such as Lady Gaga costumes, Cookie Monster costumes (a sleeper hit that demand was much greater than could have been anticipated), and Angry Birds - also short on supply with most retailers nation wide. However, many of the actual top selling costumes, are not highly searched for, presumably because they are easily found at online retailers or in retail stores before the consumer even took to the internet to find them. Some of the top sellers for us this year:

Ghost Costumes were the top category of sellers with a nod to classic Halloween.
Harry Potter Costumes & Accessories
Cookie Monster Costume
Batman Costume
Twister Costume
Nightmare Black Widow Costume
Female Pimp Costume
Greek Goddess Costume
Scooby Doo Costume
Zombie Costumes

I am wondering if this search phenomenon is the case in other retail categories as well. 

I hope everyone enjoyed their Halloween regardless of what you dressed up as!

Here are the articles I read that were showing "top Halloween costume searches" not necessarily "top selling Halloween costumes"


Sunday, July 31, 2011


In April of 2011, Extreme Halloween, Inc. closed down. In July of 2011 the websites were purchased by Evolving Creative, LLC and this new family owned company will be redesigning and running the websites going forward.

The Evolving Creative family is committed to providing a unique and fun online shopping experience. We will be launching AnniesCostumes.com, SantaSuits.com and StageandTheaterMakeup.com as newly redesigned sites to shop online for costumes for Halloween, Christmas and all year round as well as professional makeup for stage, theater and every day.

This blog will still focus on ExtremeHalloween.com, and costumes for Halloween, as well as all holidays and all year.

We look forward to connecting with you!

The Evolving Creative Team

Saturday, March 19, 2011

The Easter Bunny is Coming To Town!

At EasterBunnyCostumes.com we have over 30 different cute Easter Bunny costumes for you to choose from. But you have to act fast! Some of these are special orders and you need to order them now in order to get them in time for Easter! Need a bunny sooner than that? No worries, we have many that are ready to ship within a day or two.

Bunny Mascots - delivery time is 3 - 5 weeks
Plush Easter Bunny Mascot
Plush Easter Bunny delivery time is 3 - 5 weeks

Chocolate Bunny - delivery time is 2 - 3 weeks
Premium Rabbit - ships in 1 - 2 business days.

Maybe spring has sprung where you are?
Check out Sunny Bunny!

Monday, August 16, 2010

More from Star Wars V Celebration in Orlando

The Star Wars Celebration in Orlando looks like a really fun time! I am already making plans now to be there next year, I am sure since this year's convention marked the "Last Tour to Endor", next year's celebration will hopefully mark the first flights of the new and improved Star Wars attraction at Disney Hollywood Studios!

For the best in authentic and official Star Wars Costumes, visit AnniesCostumes.com!

Sunday, August 15, 2010

Star Wars Celebration V and The Last Tour to Endor

Star Wars Celebration Orlando

This past weekend marked the 5th Annual Star Wars convention known as Star Wars Celebration V and it also marked "The Last Tour to Endor" as Disney Hollywood Studios is shutting down the attraction for a much needed renovation and upgrade!

Last Tour to Endor Moon
HollywoodNews.com reports about the current Tour to Endor attraction:
It’s an adequate diversion, and it’s air-conditioned. But it’s also inexcusably outdated. My six-year-old son doesn’t care, of course. He sees C3PO, R2D2 and a few lightsabers, so his day is made. But a close friend who’d also recently vacationed at Disney couldn’t stop ripping on “Star Tours,” and Lucas, for ignoring the ride for so many years. There are no references to Lucas’s three prequel films, all of which came out after “Star Tours” opened. The videos shown to patrons as they wait haven’t changed in decades. In general, the ride isn’t a fair representation of the “Star Wars” world.

At least, it wasn’t. Until now.

“Star Tours” in Orlando is shutting down for renovations, but not before “Star Wars” fans send it off with a stellar party. “Last Tour to Endor” will be held on Saturday, Aug. 14, at Hollywood Studios in Walt Disney World.
Starwars.com announced last month in their special invitation to be "First Among the Last".
With a heaping helping of Disney magic, the Star Wars galaxy will descend upon Walt Disney World Resort from 8pm - 1am on Aug. 14, 2010 for an exclusive party to let fans of the sci-fi saga provide a special send-off to Star Tours before the popular attraction "powers down" in preparation for a new, 3-D Star Wars adventure that will open in 2011 at Disneyland park in California and Disney's Hollywood Studios in Florida.

But before the blaster doors on the attraction close temporarily, Disney's Hollywood Studios theme park will host "Last Tour to Endor," an after-hours, private event that will feature live entertainment, Disney characters in their favorite Star Wars attire, a special Star Wars-themed fireworks spectacular, the "Death Star Disco," Jedi Training Academy, Star Wars trivia challenges and more.

And yes, Darth Vader may even moonwalk.
Darth Vader Dancing at the Last Tour to Endor Celebration

Stay tuned to http://www.starwarscelebration.com/ for more news on next year's Star Wars Celebration Convention 2011. You can follow them on Twitter to keep up to date: http://twitter.com/sw_celebration
For the best in authentic and official Star Wars Costumes, visit AnniesCostumes.com!

Saturday, August 14, 2010

Harry Potter Deathly Hollows Movie Trailer

We are so excited for the first movie of the last Harry Potter book: Harry Potter and the Deathly Hallows. It will be one of the biggest movies this year and definitely one of the most highly anticipated from Potter Fans around the world. What does that mean for us at Extreme Halloween? We're stocking up on Harry Potter Halloween costumes not only for Halloween, but for fans to wear to the movie premieres November 19, 2010.

Thursday, August 12, 2010

Tips on Decorating Your Home for Halloween

Tips on Decorating Your Home for Halloween

Halloween is a fun holiday accompanied by imaginative decorations, more sweets than anyone should consume habitually, and good times for all ages. Holding your own Halloween party can be a lot of fun, providing you put some thought into the planning. Here are some tips on things to consider when preparing and decorating your home for Halloween.

First of all, when hosting a Halloween party in your home, it is important to consider age appropriate decorations during the planning stages. While blood, monsters and tombstones may be appropriate for teenagers and adults, this type of decoration can leave smaller children with nightmares for several weeks.

Another important step in party preparation that can save time and anguish after the event is protecting the surfaces of your furniture. Halloween costumes often involve makeup, colored hair sprays, and fake tattoos. Decorations may involve silly string, crepe paper, fake blood, and a variety of fruits and vegetables. All of these can leave accidental stains that can be difficult to remove from couches and chairs.

To protect their couch upholstery, many hosts and hostesses find that slipcovers are a cost effective solution. After the party, they can be taken off, cleaned in the washing machine, and reused again next year at Halloween. If purchased in the traditional Halloween colors of orange or black, slipcovers can also make the decorations more effective.

To protect your tables from accidental spills, use tablecloths, which look even better if they’re Halloween-themed. Tablecloths made from PVC are useful as they can easily be wiped clean. Alternatively, you could make your own using an old sheet and decorate it with hand prints or painted spiders.

If you’re having a sit-down meal, it’s worth using inexpensive dining chair slipcovers on your seats, both to protect them from food spills and to color coordinate them with the rest of your decorations.

Once the furniture is all protected by slipcovers and tablecloths, the following ideas might add to the ambience of an adult Halloween party of monstrous fun:

• Dry ice hidden in black pots, behind curtains, or under table cloths
• Black netting draped into corners with plastic spiders and bugs randomly attached
• Snakes strategically placed coming from under cushions, cabinets, or along window sills
• Tombstones fashioned from poster board with a special epitaph for each guest
• Piles of shrunken heads fashioned from carving faces on apples and allowing them to dry
• Bowls of eyeballs fashioned from white powdered doughnut holes and black and red icing

For adult Halloween parties, black out curtains are quite effective, and exchanging the regular light bulbs in lamps and light fixtures to red ones can be dramatic as well. Some hosts and hostesses even use black lights for a more frightening experience.
For a children’s Halloween party, decorations should concentrate on fun rather than the scare factor. Children find the following ideas appealing:

• Jack-O-Lanterns with comical faces
• Silly String spider webs with a variety of ants, lizards, and bugs
• Funny bony skeletons
• Tootsie Roll Pop ghost trees made from a tissue tied over this treat with a ribbon and dotted with eyes
• A curtain of wet spaghetti noodles hanging just low enough to touch the top of little heads
• Black and Orange balloons with silly faces glued onto them

Although the goal of decorating for a Halloween party is to provide entertainment for the guests, this task can also be an enjoyable experience for the family giving the party. Imaginative ideas are all over the web, and most are quite inexpensive. And if you take care to protect your furniture when putting up the decorations, you can really relax and enjoy your party!

Thanks to Simon Phillips from HalloweenPartyIdeas.org for the guest post!

Tuesday, August 10, 2010

5 Biggest Movie Stories from Comic Con

Popular movies = popular Halloween costumes, especially the type of movies that are featured at Comic Con.

Each year, I pay close attention to ComiCon San Diego, wishing that I were there and watching all the great stories and surprises that come out of it. Here is a great recap from Moviefone:

1. The 'Marvel' panel lives up to the hype.
The panel featured upcoming Captain America and Thor movies. I was excited to see that Hugo Weaving was cast as Red Skull in the Captain America movie. There was also a special surprise teaser for the upcoming 2012 Avengers movie:
"The screen went black, Samuel Jackson's voice narrated a trailer tease for 'The Avengers' as the title treatment appeared, and the cast came out on stage: Jackson (Nick Fury), Clark Gregg (Agent Coulson), Scarlett Johansson (Black Widow), Robert Downey Jr. (Iron Man), Chris Hemsworth (Thor), Chris Evans (Captain America), and the three previously missing pieces of the puzzle in Jeremy Renner as Hawkeye, Mark Ruffalo "reprising" (or more accurately, replacing Edward Norton in) the role of Bruce Banner/The Hulk, and Joss Whedon as the movie's director. Those people lucky enough to be in the room had never felt prouder to call themselves geeks."

2. 'Scott Pilgrim' screening wows the fans.

ComicCon fans went crazy over the trailer for this new movie, which heralds the geek as a hero who fights off ex boyfriends in attempt to get the girl.

3. Han Solo and James Bond, together at last.

Both Daniel Craig and Harrison Ford appear in Jon Favreau's new sci fi western movie 'Cowboys and Aliens'. This marked Harrison Ford's ComicCon debut, and the fans welcomed him with open arms and cheers.

4. 'Tron' footage and party takes fans back to the future.

The Tron movie is finally opening this December, something that ComicCon fans have been waiting for 3 years since the Tron trailer premiered 3 years ago at ComicCon.

5. Warner Bros. panel shows new 'Harry Potter' footage, but 'Sucker Punch' gets the buzz.

The trailer for the newest Harry Potter movie: Harry Potter and the Deathly Hallows (part 1) was screened and even though this is one of the biggest movies being released this fall, the cast did not have a big presence at ComicCon.

A movie that did get a big reaction from the crowd is Green Lantern, and the big reaction was evidently more for Ryan Reynolds, than for the movie trailer. The article reported that he recited the Green Lantern Oath, word for word, which has got to be greatly appreciated by any GL fan! He also signed a comic book for a lucky fan.

But the biggest buzz coming out of the Warner Bros. panel was for Zack Snyder's 'Sucker Punch,' a fantasy-action film with an all-female cast that includes Emily Browning, Vanessa Hudgens, Jamie Chung and Jena Malone. We will have to stay tuned for that, because I am sure if will be packed with sexy costumes!

Stay tuned to our blog for the latest costumes, new ones are arriving everyday for Halloween 2010!

Monday, August 09, 2010

Johnny Depp Announced Pirates of the Caribbean 4 at ComicCon!

It's no surprise that the Pirates of the Caribbean movies have been a huge success at the box office; but what you may not know is that the Captain Jack Sparrow costume and the costumes from the Pirates of the Caribbean movies were a huge success too. For several years, Captain Jack Sparrow costumes were among the most popular Halloween costumes around. They even have a Captain Jack Sparrow dog Halloween costume!

But, of course, we all know that Johnny Depp makes Captain Jack! Here he is announcing the new "Pirates" Movie: 'Pirates of the Caribbean 4: On Stranger Tides' to ComicCon audiences last month:

Pirates of the Caribbean 4 Trailer
Uploaded by teasertrailer. - Check out other Film & TV videos.

Tuesday, July 06, 2010

Who is Andrew Garfield?

Is he a cartoon cat? NO

Is he an ex-president? NO

Andrew Garfield is soon to be a household name!
He is playing Spider-Man in the latest re-boot of the movie, being released in 2012!

The New Spiderman

Soon everyone will know who Andrew Garfield is, according to a MovieFone article.

The Untitled Spider-Man Reboot is scheduled to start filming in this December, so plenty of new information on other actors and the villain should be coming in soon! The release date is July 3, 2012, and you can expect big things for a Marvel summer movie released July 4th weekend!

This Spider-Man reboot will be directed by up and coming Marc Webb. See IMDB for more details!

2012 will be a great year for comic book & superhero films, also slated to premiere in 2012:

Flash Gordon

Hancock 2

Indiana Jones 5

Nick Fury

Silver Surfer

Sin City 2

Stretch Armstrong

Superman: Man of Steel

The Avengers

Untitled Batman Project

Untitled GI Joe Sequel

Untitled Lara Croft Tomb Raider Project


X-Men Origins: Magneto

Movie Data from http://www.squidoo.com/Movies-Coming-Out-Soon

Very exciting!!! There will surely be tons of new costumes in 2012!

Sunday, July 04, 2010

Introducing HD Makeup Foundation for Flawless Coverage

HD Foundation

Celebré Pro HD Makeup - Flawless Coverage is now here!

Mehron, the extreme beauty leader, is proud to introduce Celebré PRO-HD Makeup Foundation. This latest innovative product is the result of collaborative efforts by the chemists in Mehron’s product development lab along with input from a select group of highly acclaimed makeup artists. Celebré PRO-HD Makeup Foundation is an oil-free and fragrance-free cream makeup that delivers satin-smooth, buildable coverage that is non-greasy and great for all skin types. Our experienced chemists formulated Celebré PRO-HD to be buildable to suit the amount of coverage needed. It contains powerful antioxidants such as vitamin E, pomegranate and aloe vera that help soothe the skin.

Renowned industry makeup artists worked with the experts at Mehron to create an impressive array of colors to accommodate all skin tones. The results of their efforts is a perfect range of colors that are sold individually and available in all the Celebré foundation colors plus new HD colors as well. From fashion runways and HD-TV to everyday wear, Celebré Pro-HD works for every occasion and on all skin types and colors.
Also available in a makeup foundation palette for professional makeup artists, theaters, etc.

HD Professional Makeup Foundation Palette

Monday, June 28, 2010

Now Featuring Mehron Paradise Makeup Prisma Blendset Colors

Mehron Paradise Prisma Blendset Palette

Paradise Makeup AQ Prisma BlendSet Palette
Mehron’s world-famous Paradise Makeup AQ in now available in our new Prisma BlendSets. Each color combination was designed to the exact specifications of world famous face & body artist and instructor, Jinny – Makeup Artiste. The large surface of the rectangular cake has equal amounts of each color. They can be applied with a sponge or brush. Available in a variety of BlendSets or a handy 8 BlendSet Palette for a quick, well organized set up. Application with Sponge: Dampen sponge in water, ring out any excess water. Begin by placing the sponge at one end of the Prism cake and swipe the sponge across to the other side, back and forth without lifting the sponge. This helps keep the lines in place. When sponge is fully loaded, place on the area to be designed and “pat” colors onto the skin. Application with Brush: Wet the Custom Designed Square Paradise AQ brush and place it at one end of the Prisma cake and swipe the brush to the other side, back and forth without lifting the brush. This helps keep the colors in place. When the brush is fully loaded begin your design by placing the brush on the area to be designed and brush the colors on. Remove with soap and warm water.

Refill colors also sold separately:

Mehron Paradise Prisma Blendset Refills

Thursday, June 24, 2010

Toy Story Movie Costumes Video Montage

Official Toy Story costumes in sizes for babies, toddlers, kids & adults! Have fun dressing up as Buzz, Woody and Jesse just for fun or a great idea for Halloween!

Tuesday, June 22, 2010

Shrek Movie Costumes Video

Shrek Movie Costumes Video featuring official Shrek costumes: Shrek, Fiona, Donkey & Puss N Boots. Costumes in all sizes for babies, kids, adults and even your dog! Check out the video and please leave us a comment on our blog or on YouTube!

Novelty Costume Colored Contacts Now Available!

Great colors, funky styles costume contact lenses are now available!
Colored contact lenses make a great addition to your costume! Or maybe you just want to enhance your disguise with different color eyes? All available now, click the images below to order yours today!

colored contact lenses
colored contact lenses
colored contact lenses

Note: contact lenses available through an affiliate of Extreme Halloween, and not directly from Extreme Halloween.

Tips on Hosting the Most Spooktacular Halloween Costume Contest Ever

Tips on Hosting the Most Spooktacular Halloween Costume Contest Ever

Of all the traditions connected with Halloween, dressing up in an imaginative costume is the most exciting for many people. In fact, some stretch the pleasure over several weeks before October 31st as they brainstorm ideas for a costume and purchase or make the items needed to get it just right. To reward these people for their ingenuity and effort, it is always exciting to have a costume contest during a Halloween party.

To make the Halloween costume contest entertaining for all takes a bit of preparation before the party, but this will ensure that even the host or hostess can enjoy the fun. It is important to let the guests know before they arrive that a contest will be a big part of the evening and that prizes will be awarded for the best Halloween costumes. Depending on the age of the attendees, it might be nice to have a theme for the costumes, particularly if younger children are involved because some frighten quite easily. Some of the following themes might prevent the scare factor from getting out of control:

• Fairy Tale Characters

• Cartoon Characters

• Comic Book Characters

• A Day on the Farm

• Disney Movie Characters

Remember to inform the guests about the contest theme on the invitation and to get these out before guests begin buying, renting or making their outfits. This is particularly important at a family party where young kids will be present. In that situation, it’s usually better for the adults to wear the funny Halloween costumes rather than very scary ones that may frighten the children.

It is important to plan for the way winners will be chosen during the competition. One way to do this is to provide the guests with a voting station, which includes pens and a container such as a plastic pumpkin or spooky black caldron for holding ballots. Giving each guest a ballot as they arrive should prevent double voting. The ballots should have categories for the guests to fill in a name. While it is nice to have several categories so that more guests can win, a good host or hostess will want to ensure that there are as many losers as winners. If most people at the party win a prize, it is embarrassing for the few guests who do not win, so this is a balancing act. Having guests RSVP might be helpful in knowing how many categories are needed. The following categories work for adults or children:

• Most creative

• Funniest

• Most original

• Prettiest

• Best overall

• Most unusual

Finally, some type of prize or memento should be planned for the winners of the Halloween costume contest. These do not have to be expensive and can range from a small piece of candy to a trophy. The prizes can be purchased or homemade and can be serious or funny. One idea is to match the prize to the category. For example, the winner of the prettiest costume might receive a mirror and the funniest a book of jokes.

By following these tips for a great Halloween party contest, the event should go smoothly, and guests will be begging to participate again next year.

This is a guest post contributed by Simon Phillips who runs a website all about Halloween party ideas.

Monday, June 21, 2010

Tattoo Cover Up Instructions

Instructions for applying Mehron's Tattoo Cover Up Makeup.

This is tattoo cover that really works!

Follow the steps labeled and pictured above to achieve flawless coverage to hide your tattoos from sight!

Additional tattoo cover up tips:

Tattoo Cover Ring Makeup

Choose the tattoo cover that is closes to your skin color of the skin surrounding your tattoo that you want to cover. It's ok if the color does not match exactly, choose a shade lighter than your skin. Then choose the cream foundation that does match your skin to blend it in. Use Colorset Powder in between the tattoo cover and then again after the creme foundation to set the makeup, matte it, and make is smudge proof.
Colorset Setting Powder

For additional smudge proof coverage, try Mehron's Barrier Spray over your finished tattoo cover to make the makeup completely sweat proof and smudge proof.
Barrier Spray™

Always carry your tattoo cover up supplies with you if you are at an event where you don't want your tattoos to show, this way in case any accidental rub off can be covered up.

Mehron Makeup is a brand you can trust! It has been around for 80+ years!