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Friday, October 12, 2007

Annie's Costumes Launches Second Life Store

Annie's Costumes just launched a virtual haunted house and costume shop in Second Life. Avitars are able to shop for costumes and then be spooked as they walk through the virtual haunted house.

This move only increases the web presence of this amazing company. “Going virtual just seemed like the next step for our costume shop,” states Shari McConahay, Marketing Director for Annie's Costumes, “We worked closely with Ten Golden Rules and LeftBank Studios to design a Second Life costume and clothing line that would reflect the true spirit of Halloween. All the classic Halloween costumes are represented from vampires to witches, from pirates to princesses.”

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